Story by Larissa Cox
Peace Love and Horses are a unique online tack and apparel store. They specialize in “all things Rockin’ and Ridin’” for the young and young at heart. Read more on how this company found it’s roots and plans for the future!
How did you start the company and what inspired your name Peace, Love, and Horses?
My husband and I started this company once he decided to change careers in a terrible economy! Our daughter rides (Hunter/Jumper) and has for about 5 years so “living” at the barn made us realize that there was a huge “missing link” for the young female riders. There are tons of places you can get show apparel and western tack and apparel but we wanted to be different by offering some fun and funky things to the girls.
Would you say horses are “a family affair” for you?
Definitely….we all chip in. My daughter helps us at horse shows and keeps us up to date as to what girls her age really want. We were so excited to bring on a partner. She has two horses of her own and rides Western. This added a new dynamic and gave us a whole perspective of the true “horsey” chick!
The product lines that you stock seem to be very fun, youthful, and quite unique. How do you go about finding items ‘for the love of all things Rockin’ and Ridin’?
We scour all the trade magazines and the internet and ask our target market all kinds of questions! What do they want? What colors do you want this and that in, etc. We really try and listen to our customers and bring them exactly what they want…and surprise them sometimes!
Where do you see trends in equestrian fashion for both competition and schooling wear heading?
We definitely see equestrian fashion really trying to become more mainstream in its offering. Young riders LOVE their sport and want to show off….but they do not want to compromise fashion sense. We really found this when we discovered the Jillaroo Australia clothing line!
Can horses be stylish as well as their riders?
Absolutely! We try and offer matching polo wraps, halters, saddle pads etc. to make sure the horse looks as good as the rider! We feel they should compliment each other with what they are wearing as well as working together as one.
Can you give us any details on the future of Peace, Love, and Horses?
We would love to attend some major equestrian events this year (re Kentucky!). We would also like to open our own store front where people could come and browse anytime. You might even see our very own line of clothing this year but that’s a secret!
For more information on Peace Love and Horses, and to browse their online store, go to: